COOKIE POLICY

**Last Updated:** 1st August 2025

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and understanding how you use our site.

How We Use Cookies

We use cookies for the following purposes:

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They enable core functionality such as:

- Security and authentication

- Remembering your cookie preferences

- Load balancing and site performance

- Contact form functionality

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about:

- Pages visited and time spent on each page

- Traffic sources and user behavior patterns

- Website performance and loading times

- Popular content and features

**Third-party services we use:**

- Google Analytics (via Google Tag Manager)

- Google Ads

- TikTok Advertising
- Band Pencil

Functionality Cookies

These cookies enhance your browsing experience by remembering your preferences and choices, such as:

- Language preferences

- Font size and display settings

- Login information (if you choose to stay logged in)

- Customized content based on your location

Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may:

- Show you targeted ads based on your interests

- Limit the number of times you see an advertisement

- Measure advertising campaign performance

- Remember that you've visited our website for advertising purposes

**Third-party advertising partners we work with:**

- Google Ads

- TikTok Advertising

Types of Cookies We Use

Session Cookies

These temporary cookies are deleted when you close your browser and are used to maintain your session while browsing our site.

Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They remember your preferences for future visits.

First-Party Cookies

Cookies set directly by our website.

Third-Party Cookies

Cookies set by external services we use, such as analytics or advertising platforms.

Managing Your Cookie Preferences

You have several options for managing cookies:

Browser Settings

You can control cookies through your browser settings:

- **Chrome:** Settings > Privacy and security > Cookies and other site data

- **Firefox:** Settings > Privacy & Security > Cookies and Site Data

- **Safari:** Preferences > Privacy > Manage Website Data

- **Edge:** Settings > Cookies and site permissions > Cookies and site data

Our Cookie Preference Center

You can update your cookie preferences at any time through our cookie consent banner, which appears when you first visit our website. You can also manage your preferences by clearing your browser cookies and revisiting our site to see the consent options again.

Opt-Out Tools

For advertising cookies, you can opt out through:

- [Your Advertising Choices](http://www.youradchoices.com/)

- [Network Advertising Initiative](http://www.networkadvertising.org/choices/)

- [Digital Advertising Alliance](http://www.aboutads.info/choices/)

Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly, including:

- Contact form functionality and enquiry submissions

- Analytics that help us improve our site and understand visitor behavior

- Advertising effectiveness measurement

Data Retention

We retain cookie data for different periods depending on the type:

- **Session cookies:** Deleted when you close your browser

- **Functional cookies:** Typically retained for 1-2 years

- **Analytics cookies:** Usually retained for 26 months (Google Analytics standard)

- **Marketing cookies:** Retained for 30 days to 2 years depending on the service

Third-Party Services

Our website includes cookies from third-party services. These services have their own privacy policies and cookie practices:

- **Google Analytics & Google Ads:** [Google's Privacy Policy](https://policies.google.com/privacy)

- **TikTok Advertising:** [TikTok's Privacy Policy](https://www.tiktok.com/legal/privacy-policy)

We are not responsible for the privacy practices of these third-party services.

International Data Transfers

Some of our third-party service providers may process your data outside of the UK/EU. We ensure that appropriate safeguards are in place for international data transfers in compliance with UK GDPR and other applicable privacy laws.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page and update the "Last Updated" date above.

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

- **Email:** info@theafterpartyevents.co.uk

- **Phone:** 01242 350776

- **Address:** 77 Hucclecote Road, Gloucester, Gloucestershire, United Kingdom, GL3 3TW

- **Data Protection Contact:** Liam (info@theafterpartyevents.co.uk)

Your Rights

Depending on your location, you may have certain rights regarding your personal data processed through cookies, including:

- The right to access your personal data

- The right to correct inaccurate data

- The right to delete your data

- The right to restrict processing

- The right to data portability

- The right to object to processing

To exercise these rights, please contact us using the information provided above.